New Tagline "Sparking Collaboration. Driving Sustainability. Powering Prosperity." Encapsulates MORPC's Multi-faceted Role in Region
The Mid-Ohio Regional Planning Commission (MORPC) is launching a new, comprehensive brand messaging platform strategy that enhances MORPC’s message and communication of its diverse services to members, regional partners and the broader public.
MORPC’s multi-faceted role in the Central Ohio region and comprehensive range of services prompted the effort to crystallize its messaging, ensuring a more meaningful connection with the public. Leaning into the expertise of Hunter Marketing and Align2Market agencies, a strategy was developed and implemented to gather feedback from a wide range of Central Ohioans through one-on-one interviews, feedback from MORPC members and staff, and an online community survey, all designed to evaluate MORPC’s perception by its members, the general public and top leaders.
One consistent theme that emerged from the research is that MORPC is regarded as a convener and trusted resource when it comes to providing nonpartisan data analysis, community resources and long-range planning.
The newly refined mission, vision and messaging are built on the foundation of four pillars of the organization’s strategic framework: Pay It Forward, Build Value for Members, Drive Investment, and Create and Environment for Prosperity. These four pillars create the cornerstones of programming and services that are focused on tangible, actionable strategies for improving Central Ohio.
The latest brand messaging strategy compliments the brand identity that was launched in 2019, the office remodel a year later to reflect the updated branding, and refresh of the organizational website implemented this summer to improve the user experience.
To learn more about MORPC’s branding and new messaging initiative, and their work in the region, visit the “About Us” section of MORP’s website, www.morpc.org.