Insight2050 is a collaborative initiative designed to help communities proactively plan for development and population growth over the next 30+ years that is expected to be dramatically different from the past.

The initiative has produced two regional analyses and data-rich reports that enable local and regional policy makers, business leaders, developers, and public stakeholders to evaluate the effect of future land use decisions on specific factors that influence our communities’ quality of life. These factors include land consumption, mobility, and the fiscal, environmental, and public health impacts of development and investment choices.

Insight2050 provides guidance, planning resources, and community engagement tools to enable residents and their governments, as well as the real estate and business communities, to evaluate local development opportunities and make informed decisions.

The original insight2050 Report released in 2015, provides data and scenario analyses to enable decision makers with an understanding of the impact of future land use decisions on specific factors that influence the region’s quality of life.

In partnership with the City of Columbus, the Columbus Partnership, the Central Ohio Transit Authority (COTA), Urban Land Institute (ULI Columbus), The Columbus Foundation, and several local jurisdictions, we studied current and various future development patterns along selected major thoroughfares. This study is helping Central Ohio communities to understand the impacts of various development patterns, as well as the relationship between these corridors and various types of high-capacity transit technologies. The study offers specific recommendations to promote the best-case scenario for each corridor. The findings were released April 30, 2019.

A social media toolkit is also available, which can be found in the Social Media Toolkit section below.

The insight2050 Academy is a multi-day leadership class where participants engage in critical thinking about planning for growth and development; develop effective communication strategies for community involvement; and grow their personal and professional networks by connecting with fellow decision-makers, practitioners, and civic and community leaders.

There are nearly 100 members of the insight2050 Academy alumni network. Information about future insight2050 Academy programs will be available here as they are planned.

The insight2050 Social Media Toolkit assists MORPC members to share information about Central Ohio’s population growth and development trends. The Toolkit contains statistics, customizable graphics, newsletter templates and more — all meant for the fast-paced world of social media.

Social Media Toolkit Image Key

Corridor Concepts Social Media

Public information officers and communications staff are encouraged to contact Brandi Whetstone for more information and to obtain the complete Toolkit.

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